SOCIAL MEDIA EXECUTIVE

24 Sèvres is the new shopping destination for luxury fashion online and is currently looking for a SOCIAL MEDIA EXECUTIVE (Chef de projet Social Media) to join the marketing team.

Joining a young and dynamic company, the Social Media Executive will report into the Global Marketing Director and will play a central role in developing brand identity and market reach as an integrated part of 24 Sèvres' global marketing and communications strategy. We are seeking a social media and brand content superstar, balancing branding creativity with a strong grasp on all things digital, data and business. 

ROLE AND RESPONSIBILITIES

This role reports into the Brand Communications Manager with dotted line to Traffic & Media Manager, and is part of the Marketing & Communications department

Social Media, Community Management & Amplification

• Define and implement a stand-out social media strategy across all social media channels (positioning, tone of voice, frequency...) in order to develop 24 Sèvres brand identity and user preference.
• Develop and implement a global and regional, long-term and tactical influencer marketing strategy in key markets to ensure growth of 24 Sèvres brand awareness and amplification of key communications.
• Create brand content - directly and/or with support of the internal creative team - (video, images, Stories, tone of voice, UGC) in line with brand DNA and latest content trends.
• Conduct weekly & monthly analysis of performance across all relevant KPIs: follower growth, engagement, reach...

Paid Social & Branded Media

• Develop and execute paid social media campaigns, incl. defining audiences, briefing creative assets, running AB testing, managing media agency and analyzing branding and performance KPIs, with a continuous ‘test & learn' approach.
• Coordinate Branding media plans (display, YouTube...).

ESSENTIAL SKILLS & REQUIREMENTS

• Graduate or equivalent with 1-3 years' experience gained in fashion, digital and/or retail marketing.
• Exuding passion for all things social and digital, you are aware of the latest trends and eager to test & learn.
• Highly innovative & creative, with a real interest for fashion, you are full of great ideas serving both brand and business stakes.
• Business and data-driven, you have an entrepreneurial spirit, keeping in mind the strategic dimension of your functions, and the company's growth as the ultimate objective.
• Resourceful and scrappy, you feel comfortable in a constantly-evolving environment, able to cope with the demands of a rapidly-growing company.
• Not afraid of getting your hands dirty and wearing multiple hats, social butterflies welcome!
• Exposure to multi-cultural teams, ideally with international experience, impeccable communication and presentation skills, editorial fluency in French and English is essential.
• Must have experience with editing and content tools such as InDesign, Photoshop, iMovie...