Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.
Description
We
are looking for a Brand Director Jordan NORTH/PARIS responsible to provide
brand management, strategic leadership, functional excellence and direction for
the Jordan Brand within France, Benelux and Scandinavian countries, with a
major focus on Paris.
Based in Paris, you will be in charge of the creation
and implementation of a strategic brand plan and the management of execution to
fuel consumer demand, drive brand strength and strengthen the connection with
consumers. Impact of this leadership should drive significant bottom-line and
market share results for the brand.
Key Responsibilities:
- Be the marketing lead for the Jordan Brand, driving
the full brand offense across men’s, women’s and kids while ensuring the
consumer and the brand pov are included in all EMEA marketing plans.
- Timely and effective delivery of seasonal Marketing
Plans to fuel and lead Sneaker Culture across the market through extensive
cross-functional collaboration involving other categories such as Nike
Sportswear, other functions like Entertainment, Energy, Sales; Retail Brand,
Retail, Sports Marketing and PR as well as key strategic accounts
- Power the market by delivering an integrated consumer
journey for the Jordan consumer in Paris through strategic marketing efforts
around key game changers
- Drive cross business marketing budget process for the
category, ensuring visibility of all relevant category and functional spend and
influence alignment against priorities (geographical and functional)
- Lead consumer connectivity and concept development.
Lead the process to gain insight from consumers in every aspect. Identify cultural
trends and lead the full consumer deep dive in Paris.
- Integrate the country voice trough regular input
sessions on consumer insights and emerging trends with the EMEA Jordan teams.
- Assess key concepts against Jordan insights and the
Jordan consumer vision, to drive a robust concept map. Drive a process that
continually creates new consumer experiences to accelerate brand and business
growth opportunities both internally and externally.
- Ensure alignment, creativity and insight in all
marketing disciplines and focus on cross functional execution of marketing
programs
- Regularly communication and feed back to EMEA and
countries on progresses and evolution of strategies and priorities, to ensure
constant regional alignment.
- At least 8 years of relevant work experience leading a Marketing team
for a specific brand and/or sports category
- Connection to the Paris marketplace and/or proven ability to build and
manage strong relationships and partnerships
- Strong understanding of the Jordan consumers and ability to connect with
them through sport and cultural lens
- Proven experience in building and driving
innovative marketing plans, and leading with a brave and innovative digital
mindset.
- Fluent in English with excellent communication skills
- Proven to efffectively work in a matrix
organization with cross-functional and virtual team and multiple reporting
lines
- Able to build and drive the execution of
long-term strategy
- Knowledge of the Basketball, lifestyle and urban
trends in Paris and North
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00259132
