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Digital Direct Specialist à Saint-Ouen

Description du poste

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.


For Nike Digital Direct everything starts with the consumer. The better we know you, the better we can serve you. is at the heart of Nike Digital Direct and allows us to serve our consumers faster, more personally and at scale. As the Nike Digital Direct Specialist, will be your key focus and you will have a pivotal role in bringing to life hyper local end-to-end digital journeys for the key category stories across driving Traffic and Demand.

You will help to tailor and evolve the journeys and activations on and the wider Digital Ecosystem to ensure we are delivering hyper local digital experiences through a key city lens.

Partnering with the Nike Digital Direct Director and the Membership Brand Manager, you will be responsible for driving local content and exceptions for and evolving onsite consumer journies, such as Onsite Search.

Alongside this you will partner with the central EMEA Team to deliver local insights, exceptions and new partners across the key Demand and Traffic driving channels, such as Paid Search and Affiliates.

It requires a close connection to the markets and our consumers so everything we do is for the city, by the city, alongside a strong knowledge of the key stories to ensure we are maximizing the moments and journey on .com.

As part of the Nike Digital Direct team you will work in partnership with and as part of the Nike Direct organization. And as the Nike Digital Direct Specialist you will report to the Territory Nike Digital Direct Director.

Key Responsibilities 

  • Drive a Hyperlocal strategy – by playing a crucial role in evolving local brand experiences, owning seasonal planning and coordinating local exceptions For the City by the City
  • Develop & integrate local seasonal digital plans, aligning with brand and category objectives, by putting in the center of every digital experience
  • homepages coordination, planning and execution – partner up with GEO team to obsess local consumer insights and elevate seasonal commercial moments (Back to school, Gear up, Gifting, Spring/Summer essentials etc)
  • Monitor consumer insights and understand them inside-out in order to serve their needs, identify commercial opportunities and translate into measurable brand activations
  • Own Territory pages / hubs – drive and localize executions against Brand concept map and overall TER strategy, driving brand and business objectives.
  • Evolve local brand experiences – elevate digital experiences and add value to consumer journeys throughout all digital touchpoints (social, apps, email), securing consistency and alignment on KPI’s
  • Optimal local execution and localization of a busy editorial calendar.
  • Ownership of local performance tracking (onsite search optimization),
  • Drive the scale and effectiveness of local affiliate networks.


Minimum Requirements


  • Minimum 3 years of experience in a Digital Marketing role or Marketing role within a Digital companies
  • Proven experience and understanding of digital channels, digital commerce and social landscape, trends and consumer behavior 
  • Strong verbal and written communication in English


Other Requirements


  • Strong strategic thinking
  • Strong organizational skills
  • Strong interpersonal skills with experience collaborate with teams
  • Experience of collaborating effectively with other functions, departments and external stakeholders
  • Good decision-making skills

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID SRC10202017DDS

Date de publication


Informations supplémentaires

Permis de conduire FR/EU exigé
Voiture exigée
Lettre de motivation exigée

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