Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.
DescriptionKEY ACCOUNTABILITIES
- Become a key partner and work on the marketing strategy of the biggest category of Nike France.
- Spark creativity and help drive the Nike Sportswear brand vision
- Aim at surprising our NSW consumers with new experiences that amplify the sportswear culture
- Be a positive influence to rally the organization to the sportswear cause
- Get closer to our consumers (16/20 years) young and fast and do this in an innovative way
- Anticipate trends and provide feedback to France Brand Team
- Re-connect with our SNKR neighborhood
MISSIONS
1) NSW x SNKR /Neighborhood Project / SNKR Culture
-Trend watch around SNKR culture and our SNKR neighborhood: websites, blogs, Pinterest, Tumblers, Instagram, Facebook, magazines, chat with retailers…
-Review what the competition is doing in sneaker culture: products, events, installations, influencers, benchmark search on digital and physical activations around sneaker culture.
-Consumer analysis/Focus Group: coordinate a study to better understand the Young and Fast and his relation to his sneakers neighborhood, give his/her POV and a fresh perspective insight VS the rest of the NSW team
2) Sports Marketing Interaction
-Reflect on how we can maximize our sports moments
-Determine the actions to capitalize on our sport marketing assets and leverage them through NSW
3) Distribution
-Define the doors, working with Nike, that build the ecosystem of lifestyle sneakers
-Define the doors that are not working with Nike and that we should target
4) Places
-Define the key areas connected to sneaker culture that influence our sneaker lovers and our early adopters (hang outs, bars, cultural places…)
-Define the key people that impact our sneaker lover and our early adopter
OFFICE LOCATION
-NIKE FRANCE HQ based in Saint Ouen l’Aumône
-Paris Showroom Saint Denis (optional)
-Meetings in central Paris occasionally at the end of the week
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID SRC061120171
25-03-2024
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