Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.
Description
The main mission of this internship is to define local sneaker culture in Paris - both in the physical and the digital worlds - to understand it, leverage it and then to reconnect with it. This will be done through consumer digs and retailer summits. In our efforts to reconnect with authenticators, our wholesale partners, the right locations and consumers, the contribution of this intern will be a key part of the global Nike Sportswear France strategy. He/She will work closely together with the Nike Sportswear (NSW) Brand Director.
KEY ACCOUNTABILITIES
- Become a key partner and work on the marketing strategy of the biggest category of Nike France.
- Spark creativity and help drive the Nike Sportswear brand vision
- Aim at surprising our consumers with new experiences that amplify the sportswear culture
- Be a positive influence to rally the organization to the sportswear cause
- Get closer to our young consumers (16/20 years) in an innovative way
- Anticipate trends and provide feedback to France Brand Team
- Re-connect with the main actors of sneaker and sportswear culture in Paris
MISSIONS
1) NSW x Sneaker culture in Paris
Trend watch around sneaker culture and ourwholesale partners: websites, blogs, Pinterest, Tumblers, Instagram, Facebook,
magazines, chat with retailers…-
a study to better understand the young consumer and his relation to his favorite
sneaker shops, give his/her point of view and a fresh perspective insight to
the rest of the NSW team
2) Sports Marketing Interaction
-Reflect on how we can maximize our sports moments
Determine theactions to capitalize on our sport marketing assets and leverage them through
NSW3) Distribution
-Define the shops, working with Nike, that build the ecosystem of lifestyle sneakers
Define the shopsthat are not working with Nike and that we should target4) Places
-Define the key areas connected to sneaker culture that influence our sneaker lovers and our avant-gardist consumers (hang outs, bars, cultural places…)
Define the keypeople that impact our sneaker lover and our avant-gardist consumerOFFICE
LOCATION
-NIKE FRANCE HQ based in Saint Ouen l’Aumône
the end of the week
Qualifications
- 4th or 5th year student in Marketing, Communications, Brand Management -
Excellent verbal and written communication skills
Advanced MS Office level (especially Excel and PowerPoint)
Eagerness to contribute to team success and Nike sportswear
Interested in digital – a first digital experience is a plus
Social medias facilities (Facebook, Instagram, Twitter, Snapchat
Creativity, autonomy, organization, and proactivity
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
24-03-2024
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