Category Manager Senior - Travel Retail à Cannes

The Role :

Key leader within the TR* team  and Guerlain organization, accountable for developing and driving the strategic plan to grow Axe  and TR sets categories across all channels and geographies to achieve TR Categories growth targets.

1 - Drive Strategic Category Planning

• Partner with the Axes Marketing Development Team Leader, the Business Developer Axe and the TR team to develop and adapt Guerlain Category growth vision to TR environment
• Acting as an effective interface between a) TR Regions and b) the Marketing Development teams and the Business Developer Axe
• Develop best practice category management strategy and tactics to influence internal and external planning and decision making

2 - Implement Strategy

• Deliver compelling, insight-driven plans and 360° presentations to TR Regional Marketing Managers to achieve success of Category objectives in each TR region in line with category and retailer strategies
• Provide direction to TR Regional Marketing Managers and thought leadership in development of appropriate 360° customer-specific solutions : TR exclusive developments, Animation concept adapted to TR environment and plans
• Provide direction for Fast in line with TR strategic plans to Regions

3 - Category Analysis

• To coordinate and prepare monthly reports to ensure net sales are in line with Budget objectives
• To adapt strategy with booster plans based on category Sales Results

4- Cannes TFWA

• Project Manager of Category for Cannes TFWA (Tax Free World Association) : ensure Key franchises presentations are adapted to TR environment and showcased in TFWA to achieve Year +1 Budget Category objectives

*TR = Travel Retail

Bac +5  - Business School

Language skills : French (business proficient) - English (business proficient)

Computer skills : Word (advanced) - Excel (advanced) - Power point (advanced)

Function skills : marketing (international operational marketing - local brand management - trade marketer)